Online Design Competition Launch

The same week the competition was launched, the website became accessible for participants to create and upload their designs.

The platform remained open for three weeks, during which the website received over 3,000 submissions, including more than 2,000 unique designs.

During this period, the brand’s Instagram followership grew by more than 5,000, and the account was receiving thousands of DMs daily.

This by default increased page engagement and reach.